https://www.hollywoodreporter.com/tv/tv-news/apple-music-super-bowl-halftime-show-tk-named-lead-sponsor-nfl-event-1235226012/
Nfl press release
https://www.nfl.com/news/nfl-introduces-the-apple-music-super-bowl-halftime-show
The NFL has found the next presenting sponsor of the Super Bowl halftime show.
Apple Music has been named the official sponsor of the annual music and pop culture event, succeeding Pepsi, which announced earlier this year that it would give up its role in presenting the show. Pepsi had been the lead sponsor of the halftime show for the past decade. Apple Music’s first Super Bowl halftime show will take place Feb. 12, 2023 in Arizona, with performers TBD.
hopefully this means we can get some good halftime shows like last year and not singers and not like previous onesIndeed, an NFL source told The Hollywood Reporter last year that if Pepsi did pull out, the league was hoping to find a new sponsor that could make the show “bigger, taking different aspects of it and making it stand way outside of the 12 minutes.”
Nfl press release
https://www.nfl.com/news/nfl-introduces-the-apple-music-super-bowl-halftime-show
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